Michael Coppola
Filmmaker.
Founder.
Builder.
I help agency founders make sense of AI and build AI-native agencies — without losing what makes them theirs. Through AI Business Transformations, I decode AI leaders, explore agency founder stories and share practical ideas for putting AI to work.
I'm Italian and based in London, with a decade-long background in advertising and film production. I've worked with agencies including Keko, Spark 44 and Catalyst Creative. That experience shapes how I think about creative work, client expectations and the realities of running an agency.
The Channel
AI leaders. Agency stories. Practical playbooks.
AI Business Transformations connects the big shifts in AI with the decisions agency founders face: how to work, what to offer and where technology genuinely helps.
I don't just cover what the CEOs say. I cover what it means. Every breakdown is directed, not just recorded — cinematic pacing, dense information design, and a real respect for your time.
The focus is agency founders and their teams, with ideas for operators and creatives who want to understand where AI is going — beyond the hype.
Creative experience. Hands-on building.
The channel brings together my background working with agencies and what I learn from building AI products.
The Background
From Italy to London. From film sets to AI.
2014
Arrived in London
Left Italy with a camera, a drive to create, and no safety net. Started from the ground up in one of the world's most competitive production markets.
2016
Into global advertising
First major production roles. Cut my teeth on campaigns for international brands — learning how to tell stories that actually land.
2019
Creative Director
Stepped into creative leadership. Directed film, fashion and brand campaigns. Built and ran expert teams. Learned that the best stories have a clear point of view.
2022
Started building SaaS
Moved from directing into building. Started developing software products and AI-powered tools — combining the storytelling instinct with the ability to actually ship.
2024
Founded AI Business Transformations
Launched AI Business Transformations — bringing a decade of filmmaking craft to understanding the people and technology changing business.
2025
Building in AI
Building software alongside the channel — combining creative experience with hands-on experiments in AI.
Point of View
What I actually think about AI.
The window is closing
We are living through the most important transition in business history. The founders and operators who understand this now will have an enormous advantage over those who don't.
Most coverage is wrong
The mainstream narrative on AI swings between utopia and panic. Neither is useful. What matters is understanding what's actually being built — and by who.
Failure is part of the process
Coming from Italy, I know how brutal failure culture can be. But the builders who are changing the world embrace it. You can't build anything real without being willing to get it wrong first.
Products
What I've built — and what I'm building.
SaaS · In development
Vythos
A product designed to help agency teams give AI the business context it needs — including rates, client rules and ways of working. Built separately from the channel and its editorial coverage.
SaaS · 2022–
myAgents AI
An AI agent platform that lets you build, deploy and manage autonomous AI agents for your business — without code. Built for founders and operators who want to automate without the complexity.
SaaS · 2023–
Newsletterly
AI-powered newsletter creation and automation. Build, personalise and send newsletters in minutes — with AI content curation, professional templates, and a workflow built for speed.
Contact