Michael Coppola

Michael Coppola

Filmmaker.
Founder.
Builder.

I run AI Business Transformations — one of the UK's fastest growing AI analysis channels. Every week I break down the world's most important tech CEOs: what they're actually building, what they're really saying, and what it means for anyone building a business right now.

I'm Italian. I moved to London with nothing and built a decade-long career in advertising and film production. That background in visual storytelling is what makes the channel different — and it's what drives everything I build.

The Channel

One channel. Every CEO. Every week.

AI Business Transformations exists to explore the exciting progress of AI, the huge benefits it brings, and the real challenges we have to face and solve — together.

I don't just cover what the CEOs say. I cover what it means. Every breakdown is directed, not just recorded — cinematic pacing, dense information design, and a real respect for your time.

The target audience is anyone building something today — founders, operators, creators — who want to understand where AI is actually going, not just the hype.

500+

Subscribers

20K+

Monthly Views

625hrs

28d Watch Time

3x

Weekly Videos

Watch the breakdowns

The Background

From Italy to London. From film sets to AI.

  1. 2014

    Arrived in London

    Left Italy with a camera, a drive to create, and no safety net. Started from the ground up in one of the world's most competitive production markets.

  2. 2016

    Into global advertising

    First major production roles. Cut my teeth on campaigns for international brands — learning how to tell stories that actually land.

  3. 2019

    Creative Director

    Stepped into creative leadership. Directed film, fashion and brand campaigns. Built and ran expert teams. Learned that the best stories have a clear point of view.

  4. 2022

    Started building SaaS

    Moved from directing into building. Started developing software products and AI-powered tools — combining the storytelling instinct with the ability to actually ship.

  5. 2024

    Founded AI Business Transformations

    Pivoted everything into AI. Launched one of the UK's fastest growing AI analysis channels — using a decade of filmmaking craft to break down the people building the future.

  6. 2025

    Building in AI

    Still running the channel. Also building an AI tech company. The details are coming soon — but the mission is the same: help people understand and navigate what's actually happening.

Point of View

What I actually think about AI.

The window is closing

We are living through the most important transition in business history. The founders and operators who understand this now will have an enormous advantage over those who don't.

Most coverage is wrong

The mainstream narrative on AI swings between utopia and panic. Neither is useful. What matters is understanding what's actually being built — and by who.

Failure is part of the process

Coming from Italy, I know how brutal failure culture can be. But the builders who are changing the world embrace it. You can't build anything real without being willing to get it wrong first.

Contact

Open to brand partnerships and selected collaborations.